Portrait of Sara Jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.


This is a Profile

The Atlantic’s Jeffrey Goldberg Deftly Captains His Team While Breaking Explosive News

TV / Video

Adweek's Editor of the Year has led by example, breaking national news while deftly managing his team.

This is a Profile
This is a Profile

Why Walled Gardens Are Among the ‘Largest Obstacles’ to Finding Consistent Online Measurement

Programmatic

A clear answer from companies is more crucial than ever during the pandemic.

This is a Profile

The New York Times Prioritizes First-Party Data in New Platform for Marketers

Programmatic

The offering, called Pivotal, comes as publishers bolster their datasets to win ad dollars.

This is a Profile

How President Trump’s Covid-19 Diagnosis Will Shape Campaign Messaging as Election Day Nears

Digital

Ad spend fluctuates in the final weeks of the campaign.

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Legislators Slam Amazon, Apple, Facebook, Google for Abusing Market Power

Platforms

A report offers a sweeping condemnation of the firms' place in the modern economy.

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Here’s How Google’s $1 Billion Investment in Publishers Will Work

Digital

Google News Showcase will compensate publishers. Google will invest $1 billion.

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Vox Media Creates Self-Serve Ad Tool for Marketers

Programmatic

Concert Ad Manager will allow advertisers to reach audiences at scale.

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What’s Next for Hollywood’s 2 Top Trade Magazines Now Under One Roof?

Programmatic

Variety and The Hollywood Reporter will now share a publisher. What does that mean for advertisers?

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Condé Nast Names Whembley Sewell Editor in Chief of Them

Brand Marketing

She joined the LGBTQ+ brand in January 2019.

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Bumble Buys Eye-Catching Newspaper Ads in Honor of RBG’s Legacy

Programmatic

Gender equality is "a human right that motivates our daily work," CEO says.

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Meredith Lays Off Dozens of Staffers

TV / Video

It's the first round of cuts since the Covid-19 pandemic began.

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Apple’s iOS 14 Brings Us a Cookieless Future Sooner Than We Thought

Digital Transformation

ITP is switched on by default in Google Chrome on iPhones, the latest phase in an ongoing war.

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Media Organizations Are Not Angry at Apple, Just Disappointed

Digital Transformation

Tensions between publishers and consumer-focused device maker come to the fore once again.

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Google Marketing Team Admits Keyword Blocking of ‘Coronavirus’ Was Too Broad

Ad Tech & Mar Tech

Advertising and search giant pledges to spend $100 million in marketing dollars with news organizations.