Sara Jerde

Sara Jerde

Publishing Editor
Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

USA Today Invests Further In Esports Coverage

The publisher already has a vertical centered around the topic.

Publishers Continue Prioritizing First-Party Data as CCPA Enforcement Begins

This, despite much gray area associated with the law.

Most Americans Don’t Trust President Trump’s Covid-19 Briefings

Pew Research found the CDC is a trusted source for virus information.

Coca-Cola Pauses Social Media Advertising for 30 Days

Coca-Cola joins a growing list of brands stepping away from social media platforms.

How Top CMOs Navigated Pandemic Messaging

Brands spoke with Forbes at NewFronts about their experiences.

The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

Executives showcased new data on changing consumer behavior at the NewFronts.

Condé Nast Pitches Diversity to Advertisers at NewFronts

Executives reveal new programming and ad offerings.

As Publishers Field Controversies, Advertisers Reevaluate Spending Opportunities

This inner turmoil could lead to a shift in brands' willingness to advertise.

Would You Have Watched This Ad Six Months Ago? How About Now?

Advertisers hope new formats will win over adaptive consumers.

Global Advertising Market Expected to Recover in 2021

The latest predictions from Magna include an $11 billion drop in ad revenue for media owners in 2020.