Sara Jerde

Sara Jerde

Digital Media Reporter
Sara Jerde is the digital media reporter at Adweek, covering publishers and platforms, including the OTT and streaming space.

BuzzFeed CMO Ben Kaufman Exiting to Focus on His Toy Store

He will remain in his role through the end of the year.

Pandora and 2 WarnerMedia Companies Join IAB’s 2019 Podcast Upfront Lineup

The fifth annual event will take place Oct. 16 in New York.

Young New York Filmmaker Selected to Direct ABC Promo

Debuting tonight, Ellie Gravitte's A Million Little Things spot beat out nine other finalists in the network's marketing competition.

Facebook Joins Initial Lineup at IAB’s NewFronts West

The tech giant will bid for ad dollars alongside media companies.

Hearst Magazines Will Target You in Print Based on What You Read Online

The first targeted ad will appear in Elle for a skincare company.

GateHouse Media Wants to Buy, Then Merge With Gannett Under New Company

Pending approval, the deal is expected to close by the end of 2019.

Media Buyers Don’t Really Care That Bustle Digital Group Isn’t Relaunching Gawker Right Now

They're still going to advertise with BDG sites, they say.

A Look at Bloomberg’s New OTT Strategy With ‘Bloomberg TV+’

How one publisher is navigating this crowded world.

Why a Surprise Drop Can Be a Great Marketing Ploy for Brands

Hulu and Beyoncé have pioneered a new way to generate hype.

Bustle Digital Group Acquires Tech and Science Site Inverse

BDG already includes a slew of other digital media brands that Bryan Goldberg bought for cheap.