Sara Jerde
Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
Meet Listory, the Latest Buzzy Newsletter Startup
A human-curated service from an unlikely source.
‘Our Strength Has Always Been Our Community’: The Information Invests in Virtual Events
The publisher has found success in taking its marquee events online.
Debi Chirichella Named President of Hearst Magazines
She's aiming to enhance the print product while diversifying revenue streams.
‘The Money Will Flow’: Why Bloomberg Media Is Betting on Streaming
By relaunching its social video brand, the company aims to reach audiences beyond financial markets news.
Spotify Acquires Megaphone in Bid to Win More Advertisers
Media
The deal expands reach of streamer's proprietary ad insertion software.
Runoff Elections in Georgia Expected to Spur Unprecedented Ad Spend Blitz
Two Senate seats are up for grabs, with control of Congress at stake.
Broadcast TV Is the Clear Winner of the 2020 Election
This will be a record year for political ad spend.
‘These Are Home Runs’: Publishers’ Election Products Drive Business and Audience Goals
Media
Dedicated political news areas give brands a chance to burnish their identities as credible information sources.
The Atlantic’s Jeffrey Goldberg Deftly Captains His Team While Breaking Explosive News
Adweek's Editor of the Year has led by example, breaking national news while deftly managing his team.
Publishers and Media Buyers Seek Greater Transparency in Brand Safety Measures
A turbulent year has challenged the industry.