Sara Jerde

Sara Jerde

Digital Media Reporter
Sara Jerde is Adweek’s publishing editor, where she covers traditional and digital publishers’ business models. In this role, she reports on how publishers are diversifying revenue streams and strategically competing for ad dollars and consumer interest. She also oversees political coverage ahead of the 2020 presidential race.

The Atlantic Turns to OOH Advertising to Show Off Its Redesign

A mural in Brooklyn is the brand's first big advertising play to drive subscriptions.

Amazon Just Pulled Off the Most Dramatic Front-Page Ad Takeover for The Report

The wrap appears in the L.A. Times, Chicago Tribune and USA Today, among other papers.

Brands Can Remove Negative Comments on Paid Social Posts With This New Tool

The Ad Mod, currently in beta mode, helped Horizon Media with brand safety during the launch of the Popeyes Chicken Sandwich.

Why the Oath of Office Played Such an Important Role in This Candidate’s Reelection Ad

The spot for Virginia Democrat Elaine Luria—which also called for impeaching President Donald Trump—went viral on Veterans Day.

Vox Media Expands Into OTT With Eater Channel

After success on YouTube, the company has a new platform.

Staffers Across Hearst Magazines Move to Unionize

Company spans 24 titles including Elle and Cosmopolitan.

Vox Media and New York Media Are Officially One Big Merged Family

It's been a year of mergers and acquisitions in the media industry.

Fiverr Launches Freelance Marketplace Just for Political Gigs

Jobs range from copy-editing campaign materials to speechwriting.

G/O Media’s Editorial Director Resigns Amid Turmoil

Paul Maidment is leaving 'to pursue an entrepreneurial opportunity.'

Rock the Vote Now Has Brands Behind Its Message

Brands for Democracy aims to drive civic engagement and voter registration.