Broadcast TV Is the Clear Winner of the 2020 Election

This will be a record year for political ad spend

Political ad dollars were funneled toward local TV this election. Kacy Burdette

While other ad categories have suffered as the country navigates the Covid-19 pandemic, one area is expected to grow even more than what was projected: TV political advertising.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.