Politics

Broadcast TV Is the Clear Winner of the 2020 Election

This will be a record year for political ad spend

Political ad dollars were funneled toward local TV this election.Kacy Burdette
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By Sara Jerde

November 6, 2020

While other ad categories have suffered as the country navigates the Covid-19 pandemic, one area is expected to grow even more than what was projected: TV political advertising.

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Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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