Politics

Broadcast TV Is the Clear Winner of the 2020 Election

This will be a record year for political ad spend

Political ad dollars were funneled toward local TV this election. Kacy Burdette

By Sara Jerde

November 6, 2020

While other ad categories have suffered as the country navigates the Covid-19 pandemic, one area is expected to grow even more than what was projected: TV political advertising.

Sara Jerde
@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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