Ad Spend for 2020 Election Cycle Projected to Reach $6 Billion

Digital media will account for 20% of the pie, about $1.2 billion

The 2020 election cycle is projected to generate $6 billion in political advertising from presidential, federal and state candidates and their campaigns, according to a new study from Kantar, a consultancy company.

Digital ad spend is expected to grow substantially, accounting for 20% of the total spend, about $1.2 billion. Despite declining linear ratings, broadcast is projected to take in $3.2 billion and cable $1.2 billion, according to the study. The study did not include ads sponsored by PACs.

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