'These Are Home Runs': Publishers' Election Products Drive Business and Audience Goals

Dedicated political news areas help brands stand out as credible information sources

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Axios, Politico and Guardian US are among the major publishers capitalizing on growing reader demands for deeper political coverage with a slew of products from podcasts to newsletters aimed at driving and maintaining audience visits ahead of and beyond Election Day 2020.

In addition to satisfying business goals like new ad opportunities, these products may also serve as a chance to “curb the spread of misinformation,” said NYU Stern professor Anindya Ghose. By carving out dedicated publishing space for politics, publishers have a chance to burnish their respective identities as clearly recognizable and accessible sources of credible news.

“This

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