‘These Are Home Runs’: Publishers’ Election Products Drive Business and Audience Goals

Dedicated political news areas help brands stand out as credible information sources

Publishers looking to capitalize on the election released new products. Source: Getty Images, Unsplash

Axios, Politico and Guardian US are among the major publishers capitalizing on growing reader demands for deeper political coverage with a slew of products from podcasts to newsletters aimed at driving and maintaining audience visits ahead of and beyond Election Day 2020.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.