Mediaweek

Publishers and Media Buyers Seek Greater Transparency in Brand Safety Measures

A turbulent year has challenged the industry

Illustration of a fire
First-party data tools built in anticipation of consumer privacy protection laws are now being adapted to the minefields around Covid-19 and the expansive calls for racial justice.Enis Aksoy/Getty Images
By Sara Jerde

October 19, 2020

Advertisers are always conscious of brand safety. But a pandemic and civil rights movement have brought a new sense of urgency to the issues of ad placement.

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This story first appeared in the Oct. 19, 2020, issue of Adweek magazine. Click here to subscribe.

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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