Publishers and Media Buyers Seek Greater Transparency in Brand Safety Measures

A turbulent year has challenged the industry

Illustration of a fire
First-party data tools built in anticipation of consumer privacy protection laws are now being adapted to the minefields around Covid-19 and the expansive calls for racial justice. Enis Aksoy/Getty Images

Advertisers are always conscious of brand safety. But a pandemic and civil rights movement have brought a new sense of urgency to the issues of ad placement.

This story first appeared in the Oct. 19, 2020, issue of Adweek magazine. Click here to subscribe.
@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.