‘Our Strength Has Always Been Our Community’: The Information Invests in Virtual Events

The publisher has found success in taking its marquee events online

The Information is seeing success with its virtual events business. The Information, Getty Images

The Information is banking on virtual events as the media industry, along with the rest of the world, heads into a new season of the Covid-19 pandemic. And the tech-focused digital publisher is boasting early commercial success, so much so that no future event will be without a strong virtual component.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.