‘The Money Will Flow’: Why Bloomberg Media Is Betting on Streaming

By relaunching its social video brand, the company aims to reach audiences beyond financial markets news

Bloomberg Media released a 24/7 streaming news channel. Bloomberg Media

Bloomberg Media’s newly released, ad-supported 24/7 streaming news network, Quicktake, is the latest product from the international financial information company as it continues to expand its audience and invest in over-the-top TV.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.