How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1 Las Vegas Grand Prix
Committing early to the inaugural race and its teams kept Heinkeken, T-Mobile and MoneyGram ahead of the pack
Who Wants 228 Big Macs?
Customers would see their points as a tangible pathway to getting more of what they love rather than a generic currency.
From Viral Videos to Your Dinner Table: QCP’s Culinary Journey Comes Alive in New Cookbook
His culinary adventures now captured in print to make these dishes at home.
Tango Returns to Humorous Roots With an Awkward Prison Dance Scene
Tango seeks to woo Gen Z with a 'dangerously potent' brand platform.
Kentucky Derby Horse or Ad Agency: Volume VII
The ad industry's most important contest is back for its seventh edition.
The Kentucky Derby Rode Style and Social Media to Gen Z Success
The Kentucky Derby rode style and social media into an influx of designers and brands.
Meta Brings AI to Reels, Matches Creators With Brands at NewFronts
Meta showcases AI in Reels at NewFronts and connects brands to creators.
Airbnb’s Most Exclusive Listings Are Now Available for More Than One Night
Airbnb's CMO on luring new guests with celebrity hosts and unique destinations with Icons.
CBS Will Finally Debut Strike-Delayed Shows
CBS announced its 2024-2025 primetime schedule.
Snapchat Debuts New AR and Gen AI Ad Products at NewFronts
Snapchat touts 800 million monthly active users globally.
The Garage Podcast: Meeting Customers (and Brand Advertisers) Where They Are
Criteo’s Sherry Smith on how sponsored search and product ads fit into an omnichannel marketing approach.
Gymshark Hires Abercrombie Vet to Take a Swing at the U.S. Market
Abercrombie and Fitch's Kim Dolder joins to drive brand North American expansion.
Paramount Partners With Mastercard and EDO to Enhance Measurement Transparency
Paramount wants to deliver outcome-based metrics across linear and digital.
NBCU Ad Sales Chief Ready for ‘Traditional’ Upfront, Explains BravoCon Delay
Mark Marshall hopes for 'no surprises' ahead of NBCUniversal's 2024 upfront event.
Women’s Sports-Focused NewFront Changes the Media Buying Game
Sports Innovation Lab's Women's Sports Club NewFront makes it easy for sponsors to get in on the action.
TikTok Pushes for Premium With New Programming and Measurement at NewFronts
TikTok, whose future in the U.S. is in flux, wants marketers to measure it alongside TV.