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The Big Game
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Alt Image Text

Miley Cyrus to Headline NFL TikTok Tailgate Prior to Super Bowl LV

By David Cohen

2 hours ago

Users in the U.S. and Canada can watch via the league’s channel on the platform.

Alt Image Text

Chipotle’s Burrito Is a Hero in First-Ever Super Bowl Ad

By Richard Collings

3 hours ago

The 30-second spot attempts to answer the question "Can a Burrito Change the World?

Alt Image Text

Digital Marketplace Mercari to Air Its First Super Bowl Spot

By Richard Collings

4 hours ago

The ad continues reseller platform's "Hello, Goodbye" campaign.

Alt Image Text

Michelob Ultra’s Super Bowl Ad Shows a Different Side of Its World-Class Athlete Partners

By Kathryn Lundstrom

4 hours ago

The 60-second spot represents a quarter of Anheuser-Busch's national Big Game ad buy.

Alt Image Text

With 4 Minutes of National Airtime, Anheuser-Busch Will Showcase 6 Brands During Super Bowl 2021

By Kathryn Lundstrom

6 hours ago

Bud Light, Michelob Ultra and their hard seltzer counterparts will be showcased. The beer giant will also run a corporate spot for the first time.

Alt Image Text

Budweiser Will Sit Out the Super Bowl for the First Time in 37 Years

By Kathryn Lundstrom

6 hours ago

Anheuser-Busch will shift its advertising budget to support Covid-19 vaccine PSAs.

Alt Image Text

After a Successful Year, DoorDash Is Splurging on an Ad in the Super Bowl

By Emmy Liederman

3 days ago

The Sesame Street-themed campaign is a tribute to local businesses.

Alt Image Text

Doritos Reveals the Identity of #FlatMatthew in New Super Bowl Teaser

By Paul Hiebert

3 days ago

A previous teaser for the snack brand's upcoming Super Bowl ad featured Mindy Kaling and Jimmy Kimmel.

Alt Image Text

Here’s How You’ll Be Able to Stream Super Bowl 55

By Kelsey Sutton

4 days ago

The matchup will be available unauthenticated across CBS Sports, NFL and Verizon Media properties, as well as on CBS All Access.

Alt Image Text

The Biggest Challenge for Super Bowl 2021 Advertisers: Tone

By Paul Hiebert

4 days ago

Brands aim to generate buzz while avoiding backlash during the Big Game.

Alt Image Text

How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?

By Ian Zelaya, Erik Oster

January 15, 2021

Lower attendance means Tampa Bay's Big Game could look different.

Alt Image Text

In Doritos’ Super Bowl Teaser, Jimmy Kimmel and Mindy Kaling React to a Mystery Guest

By Kathryn Lundstrom

January 15, 2021

The ad's only hint is that his name is Matthew.

Alt Image Text

How Should Brands Make Up for 2020 With Super Bowl Spots?

By Sheeva Banton

January 15, 2021

What will our story be in 2021?

Alt Image Text

Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters

By Doug Zanger

January 14, 2021

2017 is likely considered the watershed moment for brands to take stands in their Super Bowl advertising. The most prominent example was 84 Lumber, a brand that made a bold [...]

Alt Image Text

Ashton Kutcher Is Primed to Crack a Cheetle-Coated Case in Cheetos’ New Super Bowl Teaser

By Kathryn Lundstrom

January 14, 2021

It’s a social scourge more common than any good-hearted person would like to believe. But it’s true: nearly half of Americans admit to sneaking snacks from their loved ones. The [...]

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