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Twitch Reveals 4 Keys to Innovation in Virtual Live Entertainment

The game streaming service has strived to perfect its formula during the pandemic.

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GivingTuesday and Pulsar on How to Measure Cultural Change

Events

The two organizations worked together to learn how audiences impact generosity.

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With its Google-Funded ‘Sidewalk Issue,’ Pop-Up Magazine Inches Toward Normalcy

The publisher predicts a return to profitability after a devastating pandemic.

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How Publishers Plan to Recoup Lost Event Revenue

Recouping lost revenue while holding on to the benefits of virtual is in sight.

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BT Brings Together UK Footballers to Fight Online Abuse

The Hope United campaign has been developed by Saatchi & Saatchi.

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London Campaigns Look to Give Reopening Cinemas and Theatres a Boost

After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening— and they will get a boost from two campaigns rolling out this week. [...]

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CMOs Are Thinking Differently About Keeping Top Talent Around in a Post-Covid World

CMOs are facing a much different set of considerations when it comes to attracting talent than they were more than a year ago.

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The CMOs of Away and Exos Deliberate on Their Changing Roles

Whether as a brand protector or growth driver, CMOs were under the spotlight during the pandemic, charged with reaching consumers quarantined in their homes during large swaths of 2020. In [...]

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Cameo Isn’t Just for Fans Anymore—It’s for Marketers Too

CEO Steven Galanis explains how the platform can be used for brand campaigns.

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How to Navigate Social Media Coming Out of the Pandemic

Vice Media Group’s global CMO outlines a path to authenticity on social media.

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An AI-Powered Approach Is Key to Customer Experience Management 

Companies are collecting reams of data from consumers, but without the ability to distill and share it, it’s creating chaos.

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TikTok Helps Liquid Death Make Canned Water Cool

Mike Cessario, the brand’s CEO, compared creating social content to programming Adult Swim.

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