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The news and business publisher Semafor is on pace to generate nearly one-third of its first-year revenue from SemaforX, its experiential business, according to co-founder and chief executive Justin Smith—a percentage that will likely increase in 2023 as it expands its portfolio from 15 to more than 40 global events.
Partly, this is thanks to its decision to host nearly 12 events prior to launching its newsroom, which officially debuted in October.
Semafor hosted a private Parisian dinner in September, which was sponsored by the pharmaceutical company AstraZeneca, and in July, it launched its Trust in News franchise, a series of ongoing conversations in partnership with the Knight Foundation that courted controversy for its inclusion of Fox News host Tucker Carlson.
The publisher has also benefited from the experiential track record and commercial connections of Smith, who began his career launching events and has honed the practice at each successive outpost.