Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers.
The 60-person team, founded by the former chief executive of Bloomberg Media, Justin Smith, and former New York Times media columnist Ben Smith, will structure its articles using a template called a Semaform, whose design draws clear distinctions between fact, analysis and opinion.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in