Twitch Reveals 4 Keys to Innovation in Virtual Live Entertainment
The game streaming service has strived to perfect its formula during the pandemic.
This Sports Illustrated Ticketing Site Promises to Minimize a Big Pain Point: Fees
The marketplace debuts as live events return.
GivingTuesday and Pulsar on How to Measure Cultural Change
The two organizations worked together to learn how audiences impact generosity.
With its Google-Funded ‘Sidewalk Issue,’ Pop-Up Magazine Inches Toward Normalcy
The publisher predicts a return to profitability after a devastating pandemic.
How Publishers Plan to Recoup Lost Event Revenue
Recouping lost revenue while holding on to the benefits of virtual is in sight.
BT Brings Together UK Footballers to Fight Online Abuse
The Hope United campaign has been developed by Saatchi & Saatchi.
London Campaigns Look to Give Reopening Cinemas and Theatres a Boost
After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening— and they will get a boost from two campaigns rolling out this week. [...]
CMOs Are Thinking Differently About Keeping Top Talent Around in a Post-Covid World
CMOs are facing a much different set of considerations when it comes to attracting talent than they were more than a year ago.
The CMOs of Away and Exos Deliberate on Their Changing Roles
Whether as a brand protector or growth driver, CMOs were under the spotlight during the pandemic, charged with reaching consumers quarantined in their homes during large swaths of 2020. In [...]
Cameo Isn’t Just for Fans Anymore—It’s for Marketers Too
CEO Steven Galanis explains how the platform can be used for brand campaigns.
GSK Focused on Social Insights Before the Pandemic. Here’s How it Paid Off
Humor works, but not always.
How to Navigate Social Media Coming Out of the Pandemic
Vice Media Group’s global CMO outlines a path to authenticity on social media.
An AI-Powered Approach Is Key to Customer Experience Management
Companies are collecting reams of data from consumers, but without the ability to distill and share it, it’s creating chaos.
TikTok Helps Liquid Death Make Canned Water Cool
Mike Cessario, the brand’s CEO, compared creating social content to programming Adult Swim.
MTV Found Pandemic Success by Using Social Listening to Lean Into Fandoms
MTV focused on TikTok and YouTube.