Cameo Isn’t Just for Fans Anymore—It’s for Marketers Too
CEO Steven Galanis explains how the platform can be used for brand campaigns.
GSK Focused on Social Insights Before the Pandemic. Here’s How it Paid Off
Humor works, but not always.
How to Navigate Social Media Coming Out of the Pandemic
Vice Media Group’s global CMO outlines a path to authenticity on social media.
An AI-Powered Approach Is Key to Customer Experience Management
Companies are collecting reams of data from consumers, but without the ability to distill and share it, it’s creating chaos.
TikTok Helps Liquid Death Make Canned Water Cool
Mike Cessario, the brand’s CEO, compared creating social content to programming Adult Swim.
MTV Found Pandemic Success by Using Social Listening to Lean Into Fandoms
MTV focused on TikTok and YouTube.
The UK Is Poised to See a Massive Wave of Ad Spend
Between reports on Q1 and forecasts for the rest of 2021, recovery looks to be swift.
As Sports Return, Disney-Owned Platforms Prepare to Play Ball
Disney’s head of ad sales on the opportunity its sports lineup presents for marketers.
Uzo Aduba Helped Pioneer a New Way of Watching TV. Now She’s Telling New Kinds of Stories
The Orange Is the New Black actress recently signed a multi-year deal with CBS Studios.
Roku’s Ad Chief Addresses Misconceptions About OTT
Ahead of the NewFronts, the streaming media provider touts the virtues of planning, buying and measuring on the platform.
The Modern Media Mix Has Changed How Media Buyers Approach Their Game
The pandemic and shifting viewing habits have altered how budgets are allocated.
NBCUniversal and State Farm on Their Partnership During the Pandemic
The two companies sought to figure out the right approach to programming and advertising.
Elisabeth Moss on How a Natural Curiosity Ultimately Led to Her Directorial Debut
The actress has influenced multiple elements of the award-winning production.
What to Expect From One Club’s Virtual Creative Week 2021
The One Club for Creativity has released the schedule and theme for its Virtual Creative Week 2021, and it will focus on a global audience, with content for and by [...]
How AB InBev and e.l.f. Cosmetics Are Cultivating Purpose-Filled Partnerships
Brand execs shared strategies at Adweek's virtual Sustainability and DEI Summit.