Welcome to Day 3 of Cannes Lions 2026. You’re probably seeing more comfortable shoes, maxi dresses, and hats instead of impeccably styled hair, and we love that for all of you.
With the serious business announcements largely out of the way, today was a chance to have more fun and enjoy the splashy activations. Have you really been to France if you haven’t gotten a baguette bag at L’Appartement Linktree?
The business of sports was center stage at ADWEEK House and beyond, with appearances by Maria Sharapova, Chris Paul, and many more. Elsewhere, A-list marketing power players gathered to discuss “Winning in the AI Discovery Era” while Google DeepMind’s Demis Hassabis made the case for AI enhancing storytelling.
We’ll keep rounding up the fun each day of the festival. If you’d like to submit your images for inclusion, contact eva.kis@adweek.com.
A very lucky ADWEEK House audience member caught an autographed football from Heisman Trophy winner and CEO of RG3 Sports Robert Griffin III after his talk with 72andSunny’s Damaune Journey.
Marketing royalty gathered on the LinkedIn Rooftop to discuss “Winning the AI Discover Era.” From left: LinkedIn CMO Jessica Jensen, OpenAI CMO Colin Fleming, Savvy Matters CEO Shiv Singh, Google CMO Lorraine Twohill, and JPMorgan Chase CMO Carla Hassan.
Formula 1 driver George Russell talked about life behind the wheel at “What Pressure Reveals: The Edge Between Good and Great” with Marriott International CEO Anthony Capuano and Sportico EIC Scott Soshnick on the Lions Sports stage.
Live your French penthouse dreams at L’Appartement Linktree—with air conditioning—located at 10 Rue du Maréchal Foch. Stop by for refreshments and light bites all day on the terrace, swag including an instantly iconic baguette bag, or book a meeting at one of their private cabanas.
Traitors host Alan Cumming at NBCUniversal’s “From Franchise to Frenzy: The Global Fandom Engine” panel at the Debussy Theater.
The VML team celebrates their Grand Prix win for “The KitKat Heist” at the Palais.
Tennis icon Maria Sharapova (center, with the incredible Nike kicks), with IBM’s Kameryn Stanhouse and Wimbledon’s Usama Al-Qassab, discuss “How AI Innovation Is Serving Up the Future of Fandom” on the Lions Sports stage.
Twelve-time NBA All-Star Chris Paul built a robust career beyond basketball throughout his 21 seasons with the league. He sat down with ADWEEK CEO Will Lee to discuss athletes’ rising influence beyond the court.
Swing by La Malmaison to try the Snapchat Spectacles while experiencing The Art of Jonathan Yeo, an interactive exhibit created by Snap’s AR Studio. It’s open to the public all week.
All work and no play? Not at ADWEEK events. Our yacht party with LiveRamp and IRCode invited attendees to relax before talking about where we go next in a post-QR code world.
Circus Grey and Lima are taking home the Ethical Data & Privacy Innovation Grand Prix for “SOS POS.”
Craft a masterplan at the Traitors lounge inside NBCUniversal’s Le Studio space at 5 Rue de Belges.
NBCUniversal also has what is almost certainly the classiest World Cup viewing space on the Croisette.
At UTA Beach, “The Let Them Theory” author Mel Robbins offered some advice for any creative person: “Inside of you, there is a story, a business, a product. There’s a difference that you want to make. You’re here for a reason. Get out of your fucking way.”
Google DeepMind co-founder and CEO Demis Hassabis discussed how AI is enabling storytelling in “The Future of Creativity” Lions panel.
Standing room only crowd at ADWEEK House for Scott Galloway and Kara Swisher’s Pivot Live session.
Scott Galloway and Kara Swisher at Pivot Live, recorded at ADWEEK House.
We feel more relaxed just looking at Le Bistro at Plage 3CV.
NBA champion Jaylen Brown stopped by Amazon Port for the “No Offseason: Why the Best Brands Never Take a Timeout” panel about building an always-on strategy to win in sports.
At the Chase Media Solutions Lounge, 67 Blvd de la Croisette, guests can stop in for a glass of wine curated by Parcelle Wines and get The Infatuation’s picks for the best restaurants in Cannes.
As these divas at the Lions Sports Extra Time event know, Cannes Lions is about the contacts you make along the way.
A gentle reminder from our friends at Viant.
Check out photos from Day 2 of Cannes Lions 2026 here.
Check out photos from Day 1 of Cannes Lions 2026 here.
