Absolut is so brat.
The Pernod Ricard vodka brand has signed a two-year partnership with Charli XCX, the pop star known for her 2024 album Brat and this year’s Music, Fashion, Film.
The collaboration will include limited-edition drops, collectible items, custom glassware, and fan events.
Absolut and Charli began teasing fans over the weekend at her Los Angeles shows, where the words “ABSOLUT XCX” flashed across the screen and some of her dancers wore shirts reading, “I ♥️ Absolut.”
Today (Oct. 20), they revealed their partnership with black-and-white photos posted on social media of Charli backstage, wearing the same shirt and drinking a dirty martini.
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