Break out the cobwebs, run the ghost costume through the wash, carve that pumpkin: Halloween is here!
Always a favorite in the ad world (the “Super Howl,” anyone?), this year’s creative includes a couple of ghoulish competitions (Pringles, Herb Light), all-star ensemble campaigns (Reese’s, e.l.f.) and the great Bill Murray back on Ghostbusters duty for Rivian.
The trick, and the treat, is creating something sticky enough to keep the work and the brand top of mind well past Oct. 31. Twix has taken that to heart with its Zombie Claus character, back again to celebrate Hallowmas and presumably sticking around for at least the next 10 weeks.
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