How Brands Made Space for Creativity at CultureCon

Chase Ink, Cricket Wireless, Lincoln, HBO Max, Audible, and Pinterest found distinct ways to support creatives, entrepreneurs, and culture shifters.

Crickets activation at CultureCon. — Cricket's activation at CultureCon.Cricket

Since 2017, CultureCon has been a place for Black creatives, entrepreneurs, and culture shifters to connect and learn how to hone their craft to make their mark.

Brands have always been part of that story, showing up to support the community and help move its work forward.

At this year’s conference, held Oct. 3-4 in Brooklyn, brand activations found thoughtful ways to meet that audience where they are. Inside the Duggal Greenhouse, brands brought practical resources, compelling storytelling, hands-on experiences, and conversations about what it takes to be creative in a world where it seems to be dwindling.

These activations were not about just being present—these brands created meaningful opportunities.

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Bianca Brutus

Bianca Brutus currently serves as the Social Media Editor at ADWEEK. Her writing has appeared in NBC News, People Magazine, and The Knockturnal, among other publications. She is a major fan of greek yogurt and trinkets.