As Novig Unveils Sydney Sweeney Sequel, Powerade Bites Back

Sweeney's second topless ad for the brand follows a media firestorm over her first, which reportedly helped quadruple the company's valuation

sydney sweeney novig ad powerade parody — As Novig unveils the next stage of its Sweeney campaign, Powerade has offered a counterpoint.

After its first national ad campaign starring a naked Sydney Sweeney ignited a media firestorm, Novig has unveiled the sequel.

Euphoria actor Sweeney shared part two of her “Just Sports” campaign on Instagram on Sunday (11 October). The new commercial is shot in the same style and features Sweeney walking around topless, with two footballs covering her breasts. As she talks to the camera, she highlights Novig’s singular focus on sports.

“There are grown men making spreadsheets to bet on what color underwear I’m wearing. I mean, I’m flattered,” Sweeney says.

“There’s insider trading on dictators dying, and armies of bots manipulating it all.