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As marketers seek innovative ways to maximize the impact of limited budgets through creative thinking, diverse platforms and measurable tactics, thought leaders from around the industry joined Adweek’s Power Pivots series to talk about their bold strategies for driving business growth in a down economy.
While uncertainty surrounding the economy builds, businesses on the frontlines are focused on addressing employee challenges to strengthen their workforces in this accelerated era of tech transformation. Stacy Malone, vp of global business marketing at Pinterest, spoke with Adweek svp, editorial director Chris Ariens on the back of years of uncertainty, one skill has emerged as a ‘must-have’ for marketers.
“Agility
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