Infographic: What Event Marketers Need to Succeed in 2023

Shifting from tentpole summits to intimate experiences, finding efficiencies and more

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The events business came roaring back in 2022, led by developments in hybrid and virtual programs, especially smaller, repeatable events.

And the outlook for 2023 remains bright, according to a survey of marketing professionals across the U.S., EU and U.K. by event marketing technology firm Splash. In-person events in particular will continue to drive growth, with 40% of companies hosting more live events than they had expected to in 2022.

Meanwhile, virtual events are lagging, as 67% of respondents continue to use the same software as when the pandemic began.

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This story first appeared in the Jan. 9, 2022, issue of Adweek magazine. Click here to subscribe.