Spotify's Plan to Monetize Live Events

The streaming platform aims to produce between 5 and 20 Live Experiences for brands to sponsor

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Spotify‘s latest advertising product, Live Experiences, lets brands integrate with and sponsor its events for the first time.

The company has hosted bespoke events for over seven years, but it has historically used them as marketing vehicles to promote new products, campaigns or artists, said head of experiential and content production Keyana Kashfi.

“We wanted to make sure that we can still do special things that are owned and operated by us,” Kashfi said. “But now, we’ve figured out a way to open the doors and share that Spotify brand with clients.



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