Spotify Revolutionized Podcasting. Can It Do the Same for Podcast Ads?

The platform has bet big on creators like Jemele Hill, but all ears are on its ad tech

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When Jemele Hill first launched her podcast exclusively on Spotify in April 2019, the moment marked a new chapter for both parties, though neither could have known it at the time.

Just two months prior, Spotify had declared itself an audio company for the first time, officially expanding its mission beyond music and signaling its investment in podcasting. Hill, meanwhile, had recently left her job of 12 years at ESPN, where controversy surrounding remarks she made about then-President Donald Trump and Dallas Cowboys’ owner Jerry Jones dogged her departure.



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This story first appeared in the Aug. 8, 2022, issue of Adweek magazine. Click here to subscribe.