Expo West: The Ozempic Effect on Snacking, Clean Labels and More Trends

Corn milk, monk fruit and inclusive marketing at natural products trade show

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Eating breakfast before hitting the floor at Natural Products Expo West is a rookie mistake, since the annual food conference could easily qualify as the biggest multi-day sampling event in America.

Held last week at the Anaheim Convention Center just south of Los Angeles and in the shadow of Disneyland, the trade show pulled in some 70,000 attendees and 3,000 exhibitors of “natural, organic and conscious products” spanning food, supplements, and health and beauty, per organizer New Hope Network.

The

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