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The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher.
The privately held property, which in July scuttled its plan to go public via a special acquisition company, is on pace to increase its events revenue by 60%, according to chief sales and marketing officer Sherry Phillips. Event partnerships now represent 35% of Forbes’ total advertising revenue.