Events

Forbes’ Event Revenue Rises 60% as It Embraces Hybrid Formats

Sponsorships now account for 35% of its advertising revenue

forbes-event-revenue-rises-2022 — After hosting primarily virtual events in 2021, Forbes has transitioned most of its portfolio to a hybrid model and seen a corresponding uptick in revenue from the business.Getty Images

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The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher.

The privately held property, which in July scuttled its plan to go public via a special acquisition company, is on pace to increase its events revenue by 60%, according to chief sales and marketing officer Sherry Phillips. Event partnerships now represent 35% of Forbes’ total advertising revenue.

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