BTS With Studs: The Gen Z-Friendly Challenger Taking on Claire’s
Co-founders Anna Harman and Lisa Bubbers are building more than just an ear-piercing empire.
Why Caitlin Clark Will Be Worth It for Nike
The WNBA draftee's rumored eight-figure shoe deal belies the value she's shown brand and NIL partners like State Farm and Gatorade.
How Brands and Cannabis Companies Are Maximizing Their Joint Efforts for 420 Marketing
Promotions around 420 are table stakes in the cannabis space, but they are increasingly reaching into Main Street USA.
Why CeraVe, Velveeta and Bottega Veneta Are Putting the Paparazzi on Speed Dial
Celebrity walk shots are further blurring the line between marketing and entertainment.
The Enduring Power of Carhartt Comes From More Than Style
How a hard-wearing industrial brand lures laborers, rappers and fashionistas alike.
4 Stats Showing Fashion Resale Is Poised for Growth
For the 12th year running, ThredUp today released its 2024 Resale Report, an annual, data-heavy look at the fashion resale industry. The report tracks consumer sentiment around secondhand shopping, what [...]
Levi’s Global Campaign Gives the Floor to Next Generation of Change Makers
Levi's stages a striking dance routine as a visual metaphor for progress.
Gap and Palace Join Forces With Collection Celebrating 90s Culture
Gap and Palace joined forces in a collaboration celebrating 1990s culture.
Not Your Dad’s Suit Shop: Men’s Wearhouse Tests Comedy in New Ads
Men's Wearhouse debuts its first work with new indie agency Party Land, lightening up its formerly 'emotional' work with cheeky humor.
Skims Makes Ad Debut With Sci-Fi Film Starring Kim Kardashian in Every Role
Skims made its ad debut with a futuristic film in which co-founder Kim Kardashian plays every role.
Regulators Find a New Way to Ban Calvin Klein’s FKA Twigs Ad
The original ban deemed the ad 'objectifying,' which was reversed.
To Keep Up With the Customer, Get Personal—With Data
Online shopping continues to change not just what people buy, but how they buy it.
Rent the Runway Appoints First CMO Since 2020 as It Vies for Profitability
Fashion rental platform Rent the Runway has a new chief marketer for the first time in four years, the company announced today. Natalie McGrath, most recently vp of marketing for [...]
Fast Fashion Is Thwarting the Resale Industry’s Dream of Circularity
The complex logistics of online resale presents both sustainability and profitability challenges for major players in the category. As ThredUP and The RealReal look to break even in 2024 by [...]
Brooks Running on Being the First Step in Resolutions
Carson Caprara on the athletic brand's mission to help people feel the joy of movement.