How Successful Is Your Data-Driven Personalization?

Thursday, February 20, 2020, 1 PM ET | 10 AM PT
Effective personalization is fundamental for brands that are trying to deliver the kinds of exceptional experiences today’s customers demand. The easy part is aspiring to personalize. But it’s a different story when you try to put it into practice. So, just how successful are today’s marketers at leveraging data-driven personalization?

How Bleacher Report Wins in Video

Tuesday, February 25, 2020, 1 PM ET | 10 AM PT
If you want to up your video game, look no further than sports culture leader Bleacher Report—the team boasted 51 of the top 100 branded posts on all of Instagram in 2019. What can you learn from the strategies and technologies that Bleacher Report employs to make these experiences fast, flawless and furious? Can this strategy work for your brand?

Take Ownership of Customer Identity

Wednesday, February 26, 2020, 1 PM ET | 10 AM PT
Leveraging identity as a key business advantage is a challenge to accomplish for many marketing organizations. Done right, identity will drive efficiencies and effectiveness across marketing and media programs. Leveraging identity will help you understand customers and deliver value to them across their various experiences and transactions with your brand.

Win Consumers with Messaging Strategies from the Campaign Trail

Thursday, February 27, 2020, 1 PM ET | 10 AM PT
As the 2020 presidential election nears, strategists will be behind the closed doors of the War Room creating the approaches that spark and shape messaging. This is is where the greatest lessons for marketers and researchers reside but are seldom revealed. Joel Benenson, President Obama’s lead pollster and Hillary Clinton’s chief strategist, will pull back the curtain with best practices from some of the most effective political messages.

Combine Social and Media Intelligence for More Effective Marketing

Tuesday, March 3 2020, 1 PM ET | 10 AM PT
Too often marketing disciplines are siloed. A great idea on one channel may fall flat on another. How do you actually go about planning for integrated campaigns that create “talk-ability” and organic amplification across earned channels? You need to combine social analytics and media analytics for true 360-degree conversation intelligence.

The Most Important Trends Digital Marketers Need to Know

Wednesday, March 4, 2020, 1 PM ET | 10 AM PT
Digital marketing has been going through rapid upheaval. Brands that cut corners will miss the opportunity to differentiate themselves and stand out from the crowd. This is the year they must advance their advertising strategies across digital channels by integrating data-informed audience targeting, optimization and creative customization to generate more relevant, customer-centric campaigns.

Improve Your Online Reputation, One Domain at a Time

Thursday, March 5, 2020, 1 PM ET | 10 AM PT
What do empires, Jenga towers and reputations have in common? They all take meticulous amounts of care and effort to build—but just one wrong move can bring them crashing down. This is especially true online, where consumers can easily share their grievances on multiple platforms and companies find new and creative ways to dismantle the competition.

5 Ways Your Brand Can Engage Every Generation

Wednesday, March 11, 2020, 1 PM ET | 10 AM PT
We live in an age of unlimited choice and endless noise—and that means if your brand isn’t essential, it’s irrelevant. For marketers, it’s a simple problem to articulate, but much harder to actually solve. Brand perceptions are constantly evolving, as are consumers’ needs. A new survey from Kelton Global uncovers what consumers want and need from the brands they choose, with insights on what actually matters to different generations.


3 Things to Learn From the San Francisco 49ers CMO

Wednesday, February 19, 2020, 1 PM ET | 10 AM PT
How are marketers different today compared to just a few years ago? With the advent of technology like AI, machine learning and data science, the necessity of data governance and the need for refined skillsets to stay relevant, marketers need to constantly redefine “data-driven marketing.” And who better to share this playbook than the CMO of the NFC champion San Francisco 49ers Alex Chang.

The Evolution of Influence

Tuesday, February 18, 2020, 1 PM ET | 10 AM PT
It’s 2020 and everyone is now an influencer. Well, maybe that’s not true, but the word influencer has become so commonplace that it is impacting the value of influencer marketing. The market is still quite dynamic and brands need to be savvy with their influencer programs—you can’t risk falling victim to stale strategies and clichés. Instead, you need to be ready to take advantage of how the market has evolved.

Too Much Data, Too Many Tools, Too Little Time

Thursday, February 6, 2020, 1 PM ET | 10 AM PT
What does it take to turn the flood of marketing data into actionable insights? The answer could lie in using a centralized marketing intelligence platform instead of disparate analytics solutions. Get insights from the findings of a commissioned study by Forrester Consulting on behalf of Panoramic that reveals the current state of marketing analytics.

How Offline Buyer Data Can Elevate Your Digital Campaign

Wednesday, February 5, 2020, 1 PM ET | 10 AM PT
Marketers understand that behavioral data is the key to determining a campaign's success. Whether it is publishing a paid advertising campaign or running retargeting ads, digital marketers have the tools to keep track of digital interaction. But what about face-to-face events? Most modern marketers don't have an actionable data strategy to gather and implement data gathered from in-person events.

The Benchmarks Defining the Next Digital Decade

Tuesday, February 4, 2020, 1 PM ET | 10 AM PT
With the 2010s over, do you know how to steer your digital media in 2020? Get the latest benchmark data from Merkle's Q4 Digital Marketing Report (DMR). Since 2011, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance for major platforms like Google, Facebook, Amazon and Instagram.

Agency Survival Tactics for the New Decade

Thursday, January 30, 2020, 1 PM ET | 10 AM PT
The agency landscape of today looks very different than it did just a few years ago. Customer experience (CX) has become everything, causing new competitors to make their way out of the shadows. This has transformed the way that agencies and marketers must work together. Guest speaker Jack Skeels of AgencyAgile says it’s time to step away from cliché notions of agencies and look to the future.

7 Ways to Maximize Brand Impact Using Social Analytics

Wednesday, January 29, 2020, 1 PM ET | 10 AM PT
Social media analytics is constantly evolving. What initially served as a way to measure popularity—counting likes and retweets—is now an indispensable tool for every aspect of your business. The insights unlocked by social media analytics tools inform everything from marketing to customer service to product innovation and more. So how do you put them to work for your brand?

The 4 Essential Elements of Data-Driven Marketing

Thursday, January 23, 2020, 1 PM ET | 10 AM PT
It’s time to take a holistic approach to data-driven marketing by considering people, process and technology as well as data. Doing this right drives efficiencies, scale and innovation to help your business grow and stay competitive. But there are changes and challenges afoot that will impact your approach.

Contextual Advertising Can Make Your Data Privacy Woes Go Away

Wednesday, January 22, 2020, 1 PM ET | 10 AM PT
Stymied by data privacy and brand safety? Defensive tactics like blacklists, whitelists and keyword blocking can ensure your ads run in safe spaces. But when you stay in your contextual comfort zones, reach atrophies and new audiences go unexplored. And, ready or not, CCPA is here, expanding the data rights of consumers.

The Marketer’s Data Journey

Available On-Demand (Originally Broadcast January 16, 2020)
If you’re finding that the amount and variety of data you’re managing is a huge challenge, you’re not alone. Data continues to unlock endless opportunities for marketers to understand customers and personalize interactions. This makes marketers increasingly responsible for driving growth for their businesses. That’s why it is more important than ever to understand the role of data in the marketer’s new mandate for growth.