If you could predict your audience’s interests and passions, you’d probably be a more effective brand storyteller. Instead of reacting to what consumers say they want, you’d be able to proactively develop experiences that would resonate most with their ever-shifting desires. Find out how AI and predictive analytics can be applied to create relevant content.
Consumers are exposed to more visuals than ever before. Photographs, illustrations and videos fill screens, permeate social feeds and blast from billboards. How do you navigate your brand through all this visual noise? And, more importantly, how do you keep your brand’s imagery relevant and engaging? Find out the latest visual trends and how they impact brand storytelling.
Conversational commerce requires brands to provide immediate answers to their customers’ questions. Chatbots and AI are fast becoming critical tools for customer service, bringing speed and scale that ensures a superior experience. But what are the best practices that marketers need to know to tackle the challenges of customer service automation?
If you’re sending out an email newsletter—and two-thirds of marketers say that’s the primary purpose of their contact list—you know how hard it is to keep your readers engaged and coming back for more. Top email newsletter publishers start with clear and compelling content, but also make sure that what gets to the inbox is what their audience really wants.
Fraudulent mobile data cost marketers $16 billion in 2017. Last fall, 87 percent of devices passed through U.S. mobile programmatic supply were fraudulent. Globally, 13 percent of location signals last year were fraudulent. These figures point to the urgent need for cleaner, more precise and more reliable mobile data. Find out what you can do.
It’s more challenging than ever to reach consumers consistently across devices. Consider this: The average U.S. consumer now has 8.1 digital IDs across 3.6 devices. At the same time, consumers expect relevant, personalized content in every interaction with a brand. The only answer: an identity solution that unifies consumer data.
There’s one surprising area where many brands and agencies can put artificial intelligence to work for them right now: content marketing. Using AI-based natural language generation, advertisers can provide personalized content that reflects an individual’s unique interests, delivered in a compelling, readable narrative.
Creative departments are under greater pressure than ever to do more with less. But every new request increases the chance of miscommunications, misalignment and missed deadlines. Throw in challenges like late approvals and endless feedback loops and you can see why timely, flawless execution seems impossible. But it doesn’t have to be that way.
When GDPR takes effect on May 25, it will change the way data-driven marketers collect data and engage with their audiences. Who will be impacted (and disrupted) by this regulation? Just the entire global ad tech ecosystem. It’s time to future-proof your organization against GDPR and mitigate your risks of non-compliance.
What are the most influential touch points along today’s path to purchase? After all, the customer journey now passes through a wide range of digital (and brick-and-mortar) channels. That’s why Delta Faucet Company worked with Luth Research to use a combination of digital tracking and online surveys to measure omnichannel consumer behavior.
Social listening can provide your organization with a wealth of audience and competitive data. But do you have a plan to analyze and leverage what you’ve captured? Find out six ways you can immediately put social listening data into action, and hear how Ford Motor is using it to improve customer experience.
It’s time to start thinking about mobile beyond the smartphone. Over 80 percent of U.S. adults now have smartphones, but consumers are interacting with a much larger mobile world, including smart homes and IoT, wearables, AR/VR, in-vehicle experiences and more. It’s a new era of mobile and you need to upgrade your strategy.
If you think marketing is about your brand, you’re mistaken. It’s about customer experience. That’s why the ability to deliver more human and intuitive experiences, at every touch point, for every customer, is the single most strategic investment for any company today.