Unleash Real Intelligence From Your First-Party Data

Tuesday, April 7, 2020, 1 PM ET | 10 AM PT
As the cookie-less future becomes an imminent reality, brand marketers will need to become even more obsessed with their first-party customer data. In fact, your first-party data is the key to unleashing real customer intelligence—after all, what your customers tell you about themselves is a gold mine of information that will impact lifetime value, loyalty and churn. But how do you get to it?

The Shift to Outcome-Based TV Buying

Wednesday, April 8, 2020, 1 PM ET | 10 AM PT
For many brands, TV advertising is by far the largest expense of their marketing budget. However, only recently has it become possible to tie TV to business outcomes (like online and offline visits and transactions) to effectively assess ROI. How are major brands and networks responding?

The Future of Identity

Thursday, April 9, 2020, 1 PM ET | 10 AM PT
The CCPA is just the beginning, not the end, of privacy regulation in the U.S. The advertising industry is at an inflection point: For the first time there are sweeping privacy regulations that threaten its access to data, consumers have become wary of how their data is used online, and the death of the third-party cookie is upon us. Instead of panicking, now is the time for innovation.

Emotion in Advertising Is More Important Than Ever

Tuesday, April 14, 2020, 1 PM ET | 10 AM PT
During these challenging times, marketers must confront important choices. Driving performance metrics like clicks, purchase behavior and short-term engagement may seem important now. But the best brands—those that consumers turn to in difficult circumstances—focus on building “share of heart” to thrive in the long-term.

Find Certainty in Uncertainty With Measurement

Wednesday, April 15, 2020, 1 PM ET | 10 AM PT
Modern marketers need to be agile. Whether responding to a changing landscape, current events or ephemeral consumer preferences, they need to be able to adapt quickly in order to provide opportunities for growth to support their businesses. The key for many organizations may be to have a clear marketing measurement strategy in place.

Increase Email Open Rates and Deliverability

Thursday, April 16, 2020, 1 PM ET | 10 AM PT
Email marketers are always in search of that secret potion that gives their messages greater visibility, higher open rates and improved deliverability. An emerging standard—BIMI (Brand Indicators for Message Identification)—may do just that by displaying your brand logo at the inbox level. Initial pilots have shown a 10% increase in email deliverability and 10% higher open rates.

Build a Sustainable Marketing Measurement Practice

Wednesday, April 22, 2020, 1 PM ET | 10 AM PT
It’s more important than ever for brand marketers to create a measurement and optimization strategy that can weather profound business and industry change—consumer privacy concerns, new regulations, global economic uncertainty. Still, tough questions need to be answered.

How to Coexist and Cocreate With Other Agencies

Thursday, April 23, 2020, 1 PM ET | 10 AM PT
Advertisers on the hunt for the “best-of-the-best” often hire multiple agencies based on their expertise and strengths. While clients expect friendly agency-to-agency relationships, agencies frequently that easier said than done. Competing agendas, differing processes, inconsistent templates  can get in the way of the client’s goals.

What’s the Future of Ad Targeting and Measurement?

Tuesday, April 28, 2020, 1 PM ET | 10 AM PT
Digital advertising is at a moment of genuine change, challenged by global forces such as a privacy-driven consumer revolt, energized legislators, changing browser standards and the growing dominance of walled ecosystems. There has never been a time of more confusion.

Using Social and Media Insights to Address the Coronavirus Effect

Wednesday, April 29, 2020, 1 PM ET | 10 AM PT
As so many businesses are grappling with the effects of the coronavirus, it’s crucial to have clear insights and intelligence into what consumers need in this ever-changing environment. Using social and media intelligence resources to stay ahead is particularly vital for vulnerable industries.


How Your Brand Can Withstand Disruption

Thursday, April 2, 2020, 1 PM ET | 10 AM PT
Delivering a seamless customer experience across all touchpoints is an ever-growing challenge for marketers—even more so during times of community disruption and economic volatility. How should brand experiences change to bridge the digital-human divide and drive value for customers to support business continuity and sustained customer connection?

Explore the New Frontier of Measurement

Wednesday, April 1, 2020, 1 PM ET | 10 AM PT
Attention is at the core of what all digital content creators seek, but it is a scarce resource that is not easy to assess. Measuring attention meaningfully means going beyond simple verification of what’s valid and viewable. You also need to consider invalid traffic and fraud, not to mention the nuance of human attention. As attention paid across digital channels continues to morph, so too must the way the industry transacts.

How Agencies Should React in Uncertain Times

Tuesday, March 31 2020, 1 PM ET | 10 AM PT
COVID-19 has stoked anxiety and fear in consumers across economic and demographic divisions, disrupting the way agencies and brands approach marketing. How will marketing evolve, what will consumers do over the next 90 days and how will agencies help their brands communicate? AI and continuous consumer survey research provide real-time insights in a marketing environment that is changing daily.

Find the Right Mix of Linear TV and Digital Advertising

Available On-Demand (Originally Broadcast March 26, 2020)
There is an unmistakable shift away from linear TV viewership in the U.S. towards digital video and connected TV. According to Nielsen, there are 31% fewer available weekly 18 to 49 gross rating points (GRPs) across broadcast and cable television compared to just five years ago. Advertisers are making their own shift to digital video, but are they making data-informed decisions on what to shift and to where?

Remove the Guesswork from Digital Targeting

Available On-Demand (Originally Broadcast March 25, 2020)
Are you reaching the audiences you really want? Digital targeting has typically relied on pre-built audiences and data products that infer preferences based on digital behaviors. But this approach often misses the mark, simply because the human judgments around what digital behaviors signal are imperfect. Online behavior alone can’t give you the full picture.