A Business Playbook for a Covid-19 World and Beyond

Tuesday, May 26 2020, 1 PM ET | 10 AM PT
The disruption caused by the Covid-19 pandemic will continue for months and likely several quarters, and the rules are being rewritten with never-before-seen challenges and opportunities. To make the smart decisions required to navigate and accelerate business recovery, real-time signals that deliver the insights necessary to best position brands for the new normal are critical.

Connect With Consumers Through Interactive Video

Wednesday, May 27, 2020, 1 PM ET | 10 AM PT
Some of the world's top brands are turning to interactive video ads to maximize the online user experience by adding shopping and revenue generation opportunities to existing video assets. Companies like Neiman Marcus, Callaway and Carhartt are embracing these more engaging formats to connect more deeply with consumers.

The Myths (and Truths) of Agile Marketing

Thursday, May 28, 2020, 1 PM ET | 10 AM PT
Merkle’s Q2 2020 Customer Engagement Report found that 85% of marketers plan to increase their adoption of agile marketing practices and 57% have a formal plan to do so. This should create a boom in agile marketing across enterprises over the next two years. Still, many marketers have not anticipated the complexity of implementation.

Ecommerce Agility in a Changing Retail Landscape

Tuesday, June 2, 2020, 1 PM ET | 10 AM PT
In ecommerce, standing still means falling behind. Evolution is a constant in the industry, as customer behavior and preferences for what, where and how they shop are constantly shifting. To stay competitive, brands must continuously innovate and refine their ecommerce strategies. They need to have agile strategies related to people, process and technology.

Transamerica’s Approach to Personalization

Wednesday, June 3, 2020, 1 PM ET | 10 AM PT
Transamerica needed to better understand its customers’ journeys to personalize interactions across channels and media and inform the sales process. Accomplishing this meant integrating their offline and online marketing data in one place to create a single view of their customers’ behaviors.

5 Top Strategies for Reopening Your Business

Thursday, June 4, 2020, 1 PM ET | 10 AM PT
As regions are gradually reopening, businesses are looking toward the future: How do they operate in the next phases of Covid-19 and plan for longer-term recovery? For brands to succeed in this constantly changing environment, understanding and adapting to evolving consumer behavior is vital. But there will be many challenges.

Evolve Your Company’s Wellness Strategy

Friday, June 5, 2020, 1 PM ET | 10 AM PT
In the pre-Covid era, corporate wellness programs were fairly static, focusing primarily on musculoskeletal and sedentary lifestyle issues. Coronavirus changed everything. Addressing mental health and wellness and building resilience are suddenly at the top of the corporate wellness list.

Create a Winning Identity Strategy

Tuesday, June 9, 2020, 11 AM ET | 8 AM PT
Your brand’s ability to form meaningful relationships with customers is being hindered by a lack of understanding of their real identity. Identity is often concealed by cultural nuance, missed interactions and disconnected silos of data. Identity isn’t just about signals or one transaction. It's about context and the journey, as well as gathering data, understanding it and applying it.

Find Your Brand’s Consumer Tribe

Tuesday, June 16, 2020, 1 PM ET | 10 AM PT
Your tribes are the groups of consumers who share a deep-seated attribute that is critical to their identity, such as life stage, occupation, affiliation or shared passion. Many brands look to enhance their loyalty through targeted discounts and personalized offers. But how can you engage tribes with promotions that drive short-term revenue and enhance brand trust?

How Your Agency Can Emerge Stronger in the New Normal

Thursday, June 18, 2020, 1 PM ET | 10 AM PT
Every cloud has a silver lining. The impact of Covid-19 can help agencies realign to become more agile and resilient. You can treat the current business downturn as an opportunity to let go of what isn’t working, embrace what is, and discover new ways to emerge stronger than before.


Engaging the New Living Room Audience on YouTube

Available On-Demand (Originally Broadcast May 21, 2020)
In this unique moment when everyone is spending more time at home, there has been a huge spike in streaming video viewership. Nowhere is this shift more pronounced than on YouTube and YouTube TV. But what does it take to ensure that brands can engage with this growing living room audience?

Reimagining Audience Strategy and Engagement (with ViacomCBS)

Available On-Demand (Originally Broadcast May 20, 2020)
With the global population largely confined to their homes, there has been an enormous surge in media consumption—from streaming to gaming to social—over the past months. As consumers look for new content, media companies are thinking about how to identify and activate new audiences that both increase market share and drive retention.

Expanding Your Programmatic Portfolio

Available On-Demand (Originally Broadcast May 19, 2020)
Since its inception, programmatic advertising has often been thought of as for “display.” But as programmatic expands into areas like connected TV and digital audio, advanced advertisers are using it as a foundational strategy to efficiently reach users and increase engagement. Focusing on the platforms that are best for your business goals can help your brand excel in a crowded market.

The Future of Advertising Is Coming; Are You Ready?

Available On-Demand (Originally Broadcast May 18, 2020)
The industry knew change was coming. But as we emerge from shutdown with a tight ad market and the disappearance of cookies increasingly imminent, the time of change is here. But are you ready? You’ll need to know how to elevate your ad experience and get the right kind of attention by rethinking your partners, your creative and your data sets.

The Uncertain Impact of Today’s Shopping Behavior

Available On-Demand (Originally Broadcast May 15, 2020)
For many American households, the grocery shopping experience is no longer business as usual. Limited store trips, out-of-stock brands, forced trial and extreme buying have all created challenges today, but the consequences could be protracted. What will be the longer-term impact for brands as shopping behaviors continue to shift?