If you’re looking to find growth opportunities for mobile advertising, your focus should be on emerging market countries. Nations like India, Indonesia, Brazil and Mexico—where there is high gross domestic […]
With awards season in full swing, movie lovers are flocking to cinemas to catch the performances that could bring home a statuette. But what are they doing when they’re not […]
Big data, in and of itself, is nothing special. Everyone and anyone can collect and aggregate data. But that doesn’t mean it’s providing value. The challenge is twofold: first, ensuring […]
For brands looking to take advantage of the NFL’s sponsorship opportunities, the varied and colorful off-the-field interests and talents of NFL players may be just as important.
With business models all evolving in real time, CMOs have lots more to worry about than what commercial’s running on this year’s Big Game broadcast.
Successful collaboration, unsurprisingly, requires both sides to work together, so that originality and imagination are enhanced by structure and process.
At its core, all marketing is storytelling. But new digital platforms—from video to Snapchat to VR—are providing brands with more powerful tools to build compelling narratives that engage and delight consumers.
Many marketers are wary of using customer data due to privacy restrictions, but this is a mistake. Today's connected customers expect brands to leverage their data in order to deliver intelligent, unique journeys that cater to specific needs. The marketers who power personalization with data are seeing success.