One thing that’s consistent in today’s ever-changing marketing landscape: Consumers rely on trusted family and friends to help them make purchase decisions.
When it comes to advertising on social media, every company with a brand message and a marketing budget wants to reach the same audience that you do.
Today’s travel consumers are mobile, so when affordable airline Norwegian Air wanted to drive awareness of its new routes between the U.S. and Europe, it created custom mobile video units that could be targeted geographically.
It’s difficult, maybe even impossible, to know exactly how much money is lost each year to digital advertising fraud.
As marketers of the future plan out their course schedule, they should make sure to enroll in Spanish 101.
CMOs are at a crossroads. They have the opportunity to step up and help drive overall corporate transformation. Or they can maintain the status quo and see their overall influence decline.
Where does holiday shopping take place? Certainly at the mall. And undoubtedly on any number of ecommerce sites. But also on YouTube.