Consumer Interest in VR Has Dropped, But Digital Reality Is Ready to Take Off

Every year, Deloitte’s Digital Media Trends survey explores how consumer attitudes toward media have changed.

Your Marketing Measurement Plan Is Broken

Marketing has an analytics challenge.

How Sophisticated Influencer Engagement Can Transform Marketing

Consumers today are unhappy with brand communications, much more so than most brands realize.

Why Recommendation Engines Are The Best Ad Units You’ve Never Thought Of

If you’ve been online lately, then you know how powerful recommendation engines can be.

4 Lessons in Marketing Agility from the Direct-to-Consumer Revolution

Speed and agility are giving today’s direct-to-consumer (DTC) upstarts a competitive edge over established brands.

What TV Ad Measurement Trends Reveal About Our Cross-Screen Reality

After two weeks of nonstop skiing, skating and curling action—in VR, too, no less—it’s time for viewers to rest their quintuple-axel-crossed eyeballs and for advertisers to review their reports.

How Marketers Should Approach the New World of Mobile

Mobile marketing is going through a major change that takes it beyond the phone.

How Mobile Experiences Are Changing the Path to Purchase

It’s no secret that today’s shopping journey passes through a range of digital and mobile channels. And AR/VR, AI and the Internet of Things are only going to add more shopping and research options along the path to purchase.