Why Six-Second Formats Are Saving Digital Video Ads

Is six seconds the new magic time for ad engagement? The snackable video ad—popularized by the YouTube’s non-skippable Bumper—is poised to become one of the go-to formats for maximizing the […]

3 Things You Should Know About Vertical Video

Mobile is changing the way we consume video online..and that doesn’t just mean we’re watching more on our phones. Rather, mobile is impacting viewing behavior and nowhere is that more […]

The Surprising Truth About Millennial Parents

It’s difficult to imagine the Coachella crowd at Chuck E. Cheese’s or to picture tattooed 20-somethings at a parent-teacher conference. But pop by just about any playground today and you’ll […]

How Sadvertising Becomes Inspirational and Viral

Thai Life Insurance, one of the country’s biggest insurance brands, is renowned for its heart-wrenching, moving video ads that inspire millions of viewers worldwide. Last year’s “Opportunity” appeared to be […]

What’s the Best UI for Search? No UI At All

Remember when your phone’s voice assistant was a fun, little novelty and you’d ask it to call you some silly name? You know, like, two years ago. Well guess what? […]

Why CMOs Are Still Unconvinced About Programmatic

It’s been 10 years since real-time bidding took off, but a decade into the programmatic age, CMOs remain skeptical. When we ask them why, we hear three basic refrains. First, […]

5 Ways Meetings Don’t Have to Sap Your Time and Spirit

If you think most of your meetings are a waste of time and sap your productivity—and you’re hardly alone if you do—then maybe you need to get back to basics […]

5 Obstacles Facing Marketers in the Age of the Customer

Welcome to the age of the customer, where people don’t just want, but expect, a one-to-one relationship with your brand. Great marketing has always been about putting the customer front-and-center, […]

6 Reasons Why Focusing on the Person–Not Just the Device–Wins

It’s time to go beyond device and screen to return the focus to what marketing is truly about: people. The promise of digital has always been to create a personalized one-to-one connection, […]

What You Don’t Know About Mobile Ad Fraud Will Hurt You

Fraud has become a significant threat to the entire mobile advertising ecosystem, skewing and polluting data, distorting attribution, triggering technical issues and creating other dangers. While fraud is a deep-seated […]