Every year, Deloitte’s Digital Media Trends survey explores how consumer attitudes toward media have changed.
Speed and agility are giving today’s direct-to-consumer (DTC) upstarts a competitive edge over established brands.
After two weeks of nonstop skiing, skating and curling action—in VR, too, no less—it’s time for viewers to rest their quintuple-axel-crossed eyeballs and for advertisers to review their reports.
It’s no secret that today’s shopping journey passes through a range of digital and mobile channels. And AR/VR, AI and the Internet of Things are only going to add more shopping and research options along the path to purchase.