3 Ways Word-of-Mouth Influencers Will Change the Way You Advertise in 2018

One thing that’s consistent in today’s ever-changing marketing landscape: Consumers rely on trusted family and friends to help them make purchase decisions.

3 Tips to More Effectively Allocate Your Paid Social Budget

When it comes to advertising on social media, every company with a brand message and a marketing budget wants to reach the same audience that you do.

How Artificial Intelligence Improved Norwegian Air’s Brand Awareness

Today’s travel consumers are mobile, so when affordable airline Norwegian Air wanted to drive awareness of its new routes between the U.S. and Europe, it created custom mobile video units that could be targeted geographically.

Why Travel and Tourism Brands are Turning to Out of Home

Tech innovation has ushered in a new golden age of travel, transforming the tourism industry.

Let’s Make 2018 the Year of Trust and Transparency

It’s difficult, maybe even impossible, to know exactly how much money is lost each year to digital advertising fraud.

How HelloFresh Keeps Its Twitter Feed Engaging and Playful

What does it take to keep your social meda content fresh, engaging and on brand?

Why Spanish Should Be the New Language of Marketing

As marketers of the future plan out their course schedule, they should make sure to enroll in Spanish 101.

A Machine-Learning DSP Built from the Ground Up

Three special elements that distinguish the new DSP

These Are the 4 Possible Career Paths for Every CMO Today

CMOs are at a crossroads. They have the opportunity to step up and help drive overall corporate transformation. Or they can maintain the status quo and see their overall influence decline.

The 5 Kinds of YouTube Videos That Drive Shopping Behavior

Where does holiday shopping take place? Certainly at the mall. And undoubtedly on any number of ecommerce sites. But also on YouTube.