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To Find Growth on TikTok, Marketers Need to Think Granular and Niche


It's no longer a platform brands and creators don't understand.

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Companies Are Betting on a New Form of Conversational Commerce


Startups want to sell to consumers through text messages and chat windows.

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Live Sports Don’t Just Keep Linear TV Afloat—They Boost Streaming, Too

Sports Marketing

Marketers used to overlook digital buys, even during the Super Bowl, but no longer.

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What to Expect as CES Returns to Vegas as an In-Person Conference


The show will also have a hybrid component.

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Legal Cannabis Could Become a $30 Billion US Industry in 2022. Here’s Where It Will Grow


Still federally illegal, the category has boomed amid the pandemic and shows no sign of slowing.

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How a University Counselor Landed at The Hershey Company

Leadership & Talent

How Ryan Riess went from art history to counseling to the candy giant.

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What Will 2022 Bring? We Don’t Know, but Zoltar Does


The famous coin-op mystic flexes his marketing muscle in augmented reality.

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Is 2022 the Year Brands Get Serious About Crypto?


The tech will have a dedicated space on the marketing floor at CES for the first time.

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A Marketer’s Guide to Getting Started in the Metaverse


2022 is the year to claim a digital beachhead, or watch competitors claim it first.

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Infographic: Hybrid Workers Are Exercising More and Are Therefore More Optimistic

Data Points

Respondents who are working out more said they feel happier and healthier.