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At this point in the cannabis timeline, it’s simpler to count the number of U.S. states that haven’t legalized the plant—it’s 14, for the record—than to tally those that allow medical sales, recreational use or both.
And with that broad reach came a record-shattering green rush over the past two years, spurred by the Covid-19 pandemic as dispensaries were declared essential businesses. These brands quickly invested in ecommerce and delivery tools and were flooded by stressed out, homebound consumers looking to stock up on THC-laced products.