Legal Cannabis Could Become a $30 Billion US Industry in 2022. Here's Where It Will Grow

Still federally illegal, the category has boomed amid the pandemic and shows no sign of slowing

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At this point in the cannabis timeline, it’s simpler to count the number of U.S. states that haven’t legalized the plant—it’s 14, for the record—than to tally those that allow medical sales, recreational use or both.

And with that broad reach came a record-shattering green rush over the past two years, spurred by the Covid-19 pandemic as dispensaries were declared essential businesses. These brands quickly invested in ecommerce and delivery tools and were flooded by stressed out, homebound consumers looking to stock up on THC-laced products.



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This story first appeared in the Jan. 3, 2022, issue of Adweek magazine. Click here to subscribe.