Editor's Letter: Introducing Adweek's 2022 Global Theme

Thought starters for your business strategy in the new year

When our editorial team prepared last year’s Outlook issue, we started with a list of questions: What would the future of work look like? Would consumer habits change long-term? Would media spending rebound? Less than a year into the Covid-19 pandemic, many of those questions remained unanswerable. This year is different.

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This story first appeared in the Jan. 3, 2022, issue of Adweek magazine. Click here to subscribe.