Stephanie Paterik

Stephanie Paterik

Stephanie Paterik is executive editor of Adweek.
Stephanie Paterik is executive editor of Adweek, where she oversees the editorial staff and strategy. She's been a business journalist and writing instructor for more than a decade, specializing in travel, retail and consumer trends.

For Sportswear Brand Puma, Basketball Is Top of Mind

Global marketing chief Adam Petrick tells us what's Top of Mind.

A Letter From Our Executive Editor; ET Easter Eggs: Friday’s First Things First

Plus, the fastest growing brands.

CEO of Belvedere Is Championing an ‘Innovation Revolution’

Belvedere is in an "innovation revolution."

Epica Awards’ Longtime Book Editor on How Creativity Keeps Changing

Adweek caught up with the Epicas Awards' longtime book editor and jury wrangler, editorial director Mark Tungate, heading into a week of deliberations.

Playboy’s Marketing Now Pushes Pleasure for All

As the 65-year-old publication expands its audience, the iconic Playboy bunny logo will remain part of its marketing.

How Lufthansa’s Marketing Chief Is Taking Air Travel to New Heights

Alexander Schlaubitz on navigating the unique challenges of the airline business at Brandweek.

Grammy-Winning Producer Swizz Beatz on Disrupting the Art World and Building a Powerful Brand

Grammy-winning producer Swizz Beatz on art collecting, Harvard, entrepreneurialism and why he refuses to be complacent.

Editor’s Letter: How Inspired Is Your Brand?

From fine art to sustainable materials, here's what's inspiring executives in this edition of Brandweek.

Pinterest Hopes Users Seek ‘True Happiness in the Offline World’

"Our interest is not keeping people online; it's getting people offline."

Voice Is Top of Mind for Citi’s Global Consumer CMO Jennifer Breithaupt

And the advice from mom that has stuck with her.