Stephanie Paterik
Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy. She's an award-winning business journalist and writing coach, specializing in travel, retail and consumer trends.
Editor’s Letter: You Have Questions. We Do, Too
Brand Marketing
A year into Covid-19, the Adweek staff is tracking down answers and making predictions.
This Beauty Brand’s CEO Has Great Advice for Product Innovation and Job Security
Brand Marketing
Your customers have the answers, says Cover FX Skincare's Emily Culp.
How to Foster Inclusion in Your Workplace in Just 15 Minutes a Day
Agencies
Singleton Beato, McCann Worldgroup's chief diversity officer, says small decisions can create big change for diversity and inclusion in agencies.
A New Challenge for Sports Marketers: Turning Spectators Into Participants
Brand Marketing
The CMO of the NFL's Jacksonville Jaguars joined us for an episode of Top of Mind at the CMO Moves Summit in New York.
Alegra O’Hare and Alexandra Waldman on Culture, Controversy and Viability in Fashion
Brandweek's One to One: a candid conversation between the Gap and Adidas veteran, and the co-founder of Universal Standard.
Editor’s Letter: Our Latest Issue of Brandweek Is Dedicated to the Evolution of Retail
From Goop's meteoric rise to DTC's latest meltdowns
Obsessing About Your Next Promotion Could Be Holding You Back
Brand Marketing
Pinterest's Judy Lee talks AR experiences and career tips on this episode of Top of Mind.
Getting 50 Million Sign-Ups Was the Easy Part of Target’s Loyalty Program
Commerce
"We want [our guests] to think of us as a generous host."
Endeavor CMO Bozoma Saint John’s Very Pointed Career Advice
Brand Marketing
The latest episode of Top of Mind with Endeavor's CMO explores the Super Bowl halftime show, women of color in the C-suite and innovation.
These Challenger Brands Still Broke Through the Super Bowl
Hint and IEX, the U.S.-based stock exchange completed an advertising run around the Super Bowl.