Editor's Letter: There's No Such Thing as Future Proof, but These Agencies Are Future Ready

Adweek's Agency of the Year winners include TBWA, Publicis Italy, Mischief @ No Fixed Address and The Martin Agency

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As Kristen Cavallo and I flashed our vaccine cards and pulled down our masks at Bryant Park Grill a few blocks away from Madison Avenue in New York last month, I couldn’t help but marvel at how things change. Four years ago, I was leading our coverage of the #MeToo movement, which led to shake-ups across the advertising industry, and Cavallo was stepping into her first days on the job as CEO of The Martin Agency, charged with turning it in a new direction.

We discussed what it means to be a purpose-fueled organization, how ad agencies can win by banding together and what it took to lead Martin to two consecutive Agency of the Year awards.



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This story first appeared in the Dec. 6, 2021, issue of Adweek magazine. Click here to subscribe.