How These Exuberant Illustrations Made Their Way Onto Popular Products—and Adweek's Cover

Tim Singleton on the ideal Pride partnership

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When Kiehl’s Canada approached Toronto illustrator Tim Singleton to design special Pride packaging for its popular face cream, the decision was a no-brainer. He’d used the brand for years, and more importantly, Kiehl’s vowed to use part of the proceeds to help the queer community in practical, tactical ways.

The partnership will create 2SLGBTQIA+ workshops for 17,000 students, virtual workshops for 10 schools in remote areas and training for two new speakers—one of them trans—to bring a message of hope to 58 schools this year.



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This story first appeared in the June 21, 2021, issue of Adweek magazine. Click here to subscribe.