How Travis Scott Took Over Adweek’s Cover

He's coming for the brand world next

Travis Scott Adweek cover
Travis Scott will grace our stage at Social Media Week New York (#SMWNYC) this week. Travis Scott/Rayscorruptedmind

When we asked Travis Scott to appear on Adweek’s May 3 cover, the multi-hyphenate star didn’t just say yes. He said he wanted to take over the cover.

This story first appeared in the May 3, 2021, issue of Adweek magazine. Click here to subscribe.
@stephpaterik Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.