Infographic: Hybrid Workers Are Exercising More and Are Therefore More Optimistic

Respondents who are working out more said they feel happier and healthier

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On a list of most popular New Year’s resolutions, exercising more ranks near the top. But what working out looks like has changed for many Americans after nearly two years of on-and-off gym closures, quarantines and the mental challenges of living in a changed world.

In its wide-ranging biannual trends report, full-service market research firm Provoke Insights asked more than 1,500 Americans ages 21-65 how they are exercising.

Since the start of the pandemic, 22% of Americans have been exercising more while 24% say they’ve been working out less.



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This story first appeared in the Jan. 3, 2022, issue of Adweek magazine. Click here to subscribe.