Companies Are Betting on a New Form of Conversational Commerce

Startups want to sell to consumers through text messages and chat windows


As ecommerce continues to soar amid a pandemic boom, some companies are betting the next venue for selling products will be in your text messages or DMs.

Startups are increasingly experimenting with how sales interactions and transactions can be conducted entirely within chat windows. These efforts are made possible by advances in AI natural language processing that make interactions on this scale more viable as well as a general shift in ecommerce and retail toward more personalized and convenient service.

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This story first appeared in the Jan. 3, 2022, issue of Adweek magazine. Click here to subscribe.