Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Whether it’s ancient Egyptian hieroglyphs or iPhone emojis, stained-glass windows in a medieval cathedral or ads in a glossy magazine, humans have a long history of producing artifacts designed to communicate.
As an art history major, school counselor and now marketer at a Fortune 500 company, Ryan Riess’ diverse experiences have taught him that the best approach to getting a point across is often the least complicated one.
“A simple message is usually the most powerful message,” said Riess, who ended 2021 with a promotion to vp of brand strategy and creative development after helping develop and lead The Hershey Company’s internal creative agency, C-Sweet Studio, since 2018.
Growing up in Florida, Riess dreamed of becoming a professional soccer player.