How a University Counselor Landed at The Hershey Company

Ryan Riess went from art history to counseling to the candy giant

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Whether it’s ancient Egyptian hieroglyphs or iPhone emojis, stained-glass windows in a medieval cathedral or ads in a glossy magazine, humans have a long history of producing artifacts designed to communicate.

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This story first appeared in the Jan. 3, 2022, issue of Adweek magazine. Click here to subscribe.