Adweek's 2022 Outlook for Media, Marketing and Tech

Our editors boldly predict where an industry facing another year of uncertainty is headed

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Over the last 22 months of unprecedented change across media, marketing and tech, we’ve learned to work in new ways and to tackle the inherent challenges of doing so as they arise—always with an eye toward the future, as uncertain as it may still be. Forecasting the year ahead is no small task, but it’s one Adweek’s editors are more than up to.

From consolidation in the TV industry to the value of agencies in 2022 and the unintended consequences of media’s pivot to privacy, our editors grapple with tough questions about what that future will look like at the outset of yet another year that promises to be unlike any other.


Convergent TV outlook: With Warner Bros.



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This story first appeared in the Jan. 3, 2022, issue of Adweek magazine. Click here to subscribe.