What Will 2022 Bring? We Don't Know, but Zoltar Does

The famous coin-op mystic flexes his marketing muscle in augmented reality

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In 2016, a strange machine began appearing on the sidewalks of Manhattan. It was a tall wooden cabinet with glass windows, and inside, wearing a red tie and orange toupee, was the All-Seeing Trump, an animatronic character that predicted America’s future in the form of “misfortunes.”

“When I’m president,” the automaton crowed at passersby, “we’re going to have a terrific nuclear war.”

Reactions to the plastic presidential candidate were mixed, and the machine probably didn’t influence many votes.



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This story first appeared in the Jan. 3, 2022, issue of Adweek magazine. Click here to subscribe.