This Marketer’s Pottery Is a Love Letter to Chinese Culture
NBCUniversal's Josephine Zhu took leap of faith into ceramics and rediscovered her heritage.
Thayers Is Courting Gen Z With a Centuries-Old Ingredient
The skin care brand's powerhouse ingredient dates to the 16th century.
Black Gen Z Consumers Are Dissatisfied With Today’s Media Portrayal
Collage Group highlights what matters most to this influential consumer segment.
PHD Is Adweek’s Global Media Agency of the Year
With a new global CEO, $775 million in new business and an evolving internal philosophy, the Omnicom agency is on the rise.
Christina Aguilera’s Sexual Wellness Brand Is Rewriting the Playbook for Women
The singer has pivoted to founding Playground.
Breakthrough Media Agency of the Year: Exverus Media Finds the ‘Truth’ for Brands
The Los Angeles shop utilizes data and creativity to help challenger brands rise.
Fast Fashion Is Thwarting the Resale Industry’s Dream of Circularity
The complex logistics of online resale presents both sustainability and profitability challenges for major players in the category. As ThredUP and The RealReal look to break even in 2024 by [...]
Buying Retail Media Off-Site Could Worsen Transparency Issues for Brands
Off-site retail media is growing, but it restricts buyer control.
The Out-of-Home Advertising Recovery Has Not Been Equal
OOH has surpassed pre-pandemic highs, recovering from a 30% dip.
Mediahub Is Adweek’s US Media Agency of the Year
The agency held onto its creative flair, but added scale last year after joining IPG Mediabrands.