Black Gen Z Consumers Are Dissatisfied With Today's Media Portrayal

Research by Collage Group highlights what matters most to this influential consumer segment

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Nationwide, 8.9 million individuals identify as Black and belong to Generation Z (born between 1997 and 2012). Black Gen Z Americans form a significant and influential consumer segment, and their cultural and economic influences continue to grow as they progress into adulthood.

Effective engagement requires a nuanced understanding of this multifaceted consumer group, encompassing their diverse needs and brand preferences. Research conducted by our team at Collage Group reveals distinctive insights into the Black Gen Z consumer segment.




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This story first appeared in the Feb. 20, 2024, issue of Adweek magazine. Click here to subscribe.