It took nearly three years, but now that blockbuster movies are back in theaters, young adults are buying tickets.
The focus is led by four characters who represent the cinema-going experience.
The campaign emulates moments from content including The Simpsons, The Walking Dead, Toy Story and The Kardashians.
Multiópticas' campaign highlights the consequences of using mobile phones before going to sleep, including insomnia.
Cinema chains enter 2022 in a strange situation: Covid-19 restrictions and yet the first real blockbuster in years with Spiderman: No Way Home.
84% of U.S. adults are splitting their attention between TV and another device.
After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening— and they will get a boost from two campaigns rolling out this week. [...]
To mark Earth Hour on March 27, Pizza Hut asked people to turn off their WiFi for an hour, offering a free pizza to those who did. Developed by M&C [...]
IGTV and Facebook Watch are being used and monetized in different ways.
The Queen & Slim creator learned marketing from the best, including Ava DuVernay.
Gen Z on the platforms where they're spending the most time and the brands and creators they're paying attention to.
The iconic drawing toy celebrates its 60th anniversary in 2020.
the nature of buying and selling local TV inventory has changed in recent years.
The national leader in cinema media and advertising has been acquired by a media-focused private equity firm.
Big themes this year: China, privacy, ecommerce and work