The TV Ad Industry Agrees It’s Ready for an Overhaul, According to New Survey

the nature of buying and selling local TV inventory has changed in recent years.

Abry Partners Acquires Screenvision Media for $380 Million

The national leader in cinema media and advertising has been acquired by a media-focused private equity firm.

20 Takeaways From Mary Meeker’s 2018 Internet Trends Report

Big themes this year: China, privacy, ecommerce and work

How the Grand Theft Auto Franchise Proved That All Press Is Good Press

A tour de force of murder, mayhem—and marketing.

How a Marketing Firm You’ve Never Heard of Knows Exactly Where You Shop and When

Tracking you with or without your consent?

How Frontier Communications Added $4 Million in Revenue With Direct Mail

The telecommunications company is doubling down on data.

Can Augmented Reality Breathe New Life Into Banner Ads?

Early executions show a boost in engagement and click-through rate.

4 Million People Used the Crocs Snapchat Lens in Its First 10 Days

A little branded silliness goes a long way.

The Handmaid’s Tale Author Margaret Atwood Talks Trump, Dystopias and Season 2

‘We are not in the [show] yet.’

Brands, Take Notes From the Film Industry’s Marketing Lessons

Movie campaigns have a unique way of sticking in viewers' heads and resonating.