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Is It Time to Hit Play on Movie Theater Ad Buys?

It took nearly three years, but now that blockbuster movies are back in theaters, young adults are buying tickets.

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Odeon Cinemas’ Brand Creative Platform Promotes the Magic of Movies

The focus is led by four characters who represent the cinema-going experience.

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Disney+ Spot Recreates Scenes From Popular Shows and Films

The campaign emulates moments from content including The Simpsons, The Walking Dead, Toy Story and The Kardashians.

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Monsters Need New Jobs As Phone Use Keeps People Awake, Campaign Warns

Multiópticas' campaign highlights the consequences of using mobile phones before going to sleep, including insomnia.

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How Europe’s Largest Cinema Chain Aims to Lure Back Audiences

Cinema chains enter 2022 in a strange situation: Covid-19 restrictions and yet the first real blockbuster in years with Spiderman: No Way Home.

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Infographic: What Is Everyone Doing on Their Second Screens?

84% of U.S. adults are splitting their attention between TV and another device.

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London Campaigns Look to Give Reopening Cinemas and Theatres a Boost

After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening— and they will get a boost from two campaigns rolling out this week. [...]

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Why Pizza Hut Asked Customers in 2 Countries to Disconnect From WiFi for an Hour

To mark Earth Hour on March 27, Pizza Hut asked people to turn off their WiFi for an hour, offering a free pizza to those who did. Developed by M&C [...]

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Will IGTV Follow Facebook Watch’s Monetization Path for Publishers?

IGTV and Facebook Watch are being used and monetized in different ways.

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With Writer Lena Waithe, Studios Get a Marketer Too

The Queen & Slim creator learned marketing from the best, including Ava DuVernay.

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Introducing the Demystifying Gen Z Series: Where the Next Generation Consumes Content

Gen Z on the platforms where they're spending the most time and the brands and creators they're paying attention to.

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The ‘Magic’ Behind Drawing and Erasing on Etch A Sketch

The iconic drawing toy celebrates its 60th anniversary in 2020.

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The TV Ad Industry Agrees It’s Ready for an Overhaul, According to New Survey

the nature of buying and selling local TV inventory has changed in recent years.

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Abry Partners Acquires Screenvision Media for $380 Million

The national leader in cinema media and advertising has been acquired by a media-focused private equity firm.

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20 Takeaways From Mary Meeker’s 2018 Internet Trends Report

Big themes this year: China, privacy, ecommerce and work