Are movie theater ad buys a good idea? How are cinema chains luring customers back in after the height of Covid-19? Adweek puts a focus on the silver screen, as well as content consumption on other screens including TVs and phones.

Alt Image Text

Do Worry Darling: Is All Press Good Press?

What the negative PR attention might mean for box office dollars.

Alt Image Text

Is It Time to Hit Play on Movie Theater Ad Buys?

It took nearly three years, but now that blockbuster movies are back in theaters, young adults are buying tickets.

Alt Image Text

Odeon Cinemas’ Brand Creative Platform Promotes the Magic of Movies

The focus is led by four characters who represent the cinema-going experience.

Alt Image Text

Disney+ Spot Recreates Scenes From Popular Shows and Films

The campaign emulates moments from content including The Simpsons, The Walking Dead, Toy Story and The Kardashians.

Alt Image Text

Monsters Need New Jobs As Phone Use Keeps People Awake, Campaign Warns

Multiópticas' campaign highlights the consequences of using mobile phones before going to sleep, including insomnia.

Alt Image Text

How Europe’s Largest Cinema Chain Aims to Lure Back Audiences

Cinema chains enter 2022 in a strange situation: Covid-19 restrictions and yet the first real blockbuster in years with Spiderman: No Way Home.

Alt Image Text

Infographic: What Is Everyone Doing on Their Second Screens?

84% of U.S. adults are splitting their attention between TV and another device.

Alt Image Text

London Campaigns Look to Give Reopening Cinemas and Theatres a Boost

After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening— and they will get a boost from two campaigns rolling out this week. [...]

Alt Image Text

Why Pizza Hut Asked Customers in 2 Countries to Disconnect From WiFi for an Hour

To mark Earth Hour on March 27, Pizza Hut asked people to turn off their WiFi for an hour, offering a free pizza to those who did. Developed by M&C [...]

Alt Image Text

Will IGTV Follow Facebook Watch’s Monetization Path for Publishers?

IGTV and Facebook Watch are being used and monetized in different ways.

Alt Image Text

With Writer Lena Waithe, Studios Get a Marketer Too

The Queen & Slim creator learned marketing from the best, including Ava DuVernay.

Alt Image Text

Introducing the Demystifying Gen Z Series: Where the Next Generation Consumes Content

Gen Z on the platforms where they're spending the most time and the brands and creators they're paying attention to.

Alt Image Text

The ‘Magic’ Behind Drawing and Erasing on Etch A Sketch

The iconic drawing toy celebrates its 60th anniversary in 2020.

Alt Image Text

The TV Ad Industry Agrees It’s Ready for an Overhaul, According to New Survey

the nature of buying and selling local TV inventory has changed in recent years.

Alt Image Text

Abry Partners Acquires Screenvision Media for $380 Million

The national leader in cinema media and advertising has been acquired by a media-focused private equity firm.