The TV Ad Industry Agrees It’s Ready for an Overhaul, According to New Survey

The nature of buying and selling local TV inventory has changed

In a study, TV station members say they're ready for the industry to change. Getty Images

More than 80 percent of media agency members are concerned about their ad dollars being properly invested, according to a recent study by Videa, an online marketplace for automated TV advertising.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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