The 'Magic' Behind Drawing and Erasing on Etch A Sketch

The iconic drawing toy celebrates its 60th anniversary in 2020

An admitted beginner in Etch A Sketch artwork until a few years ago, Arlene Biran created a respectable-looking Labrador retriever on the iconic drawing toy during a recent phone interview.

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This story first appeared in the Oct. 14, 2019, issue of Adweek magazine. Click here to subscribe.