London Campaigns Look to Give Reopening Cinemas and Theatres a Boost

The campaigns were steered by Global Media, MG OMD & TBWA\London

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After over a year of Covid-19 restrictions and closures, cinemas and theatres around London are finally reopening— and they will get a boost from two campaigns rolling out this week.

Omnicom agencies TBWA\London and MG OMD are leading the Remember Cinema initiative, which will run from May 17 to the end of June across publishing, outdoor, digital display, social, radio and podcast. The campaigns have been gifted by media platforms and brokered by the media agency to support the return of cinemas and will particularly support the medium’s dedicated media buyers, Digital Cinema Media (DCM) and Pearl and Dean.

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