Will IGTV Follow Facebook Watch’s Monetization Path for Publishers?

The two long-form video options are being used in different ways

720 million people per month spend at least one minute on Facebook Watch.
Every month, 720 million people spend at least one minute on Facebook Watch. Getty Images, Facebook, Instagram

The introductions of long-form video platforms Facebook Watch in August 2017 and IGTV in June 2018 gave publishers food for thought on a lower-cost, easily accessible alternative to television, complete with Facebook’s robust targeting capabilities.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.