Will IGTV Follow Facebook Watch’s Monetization Path for Publishers?
The two long-form video options are being used in different ways
Every month, 720 million people spend at least one minute on Facebook Watch.
Getty Images, Facebook, Instagram
The introductions of long-form video platforms Facebook Watch in August 2017 and IGTV in June 2018 gave publishers food for thought on a lower-cost, easily accessible alternative to television, complete with Facebook’s robust targeting capabilities.
