Will IGTV Follow Facebook Watch's Monetization Path for Publishers?

The two long-form video options are being used in different ways

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

The introductions of long-form video platforms Facebook Watch in August 2017 and IGTV in June 2018 gave publishers food for thought on a lower-cost, easily accessible alternative to television, complete with Facebook’s robust targeting capabilities.

While neither platform has come close to making a meaningful dent in TV’s video advertising dominance, Facebook Watch is a little closer than IGTV is.

That may soon change, according to some video publishing executives who spoke with Adweek.

Currently, publishers and creators can monetize their presence on Facebook Watch in different ways.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in