Screens

Odeon Cinemas' Brand Creative Platform Promotes the Magic of Movies

The focus is led by four characters who represent the cinema-going experience

Odeon has adopted four brand pillars to reflect elements of how the cinema-going experience engages audiences.Odeon

By Stephen Lepitak

February 17, 2022

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In a bid to promote the elements that go into creating the magical experience of cinema-going, Europe’s largest cinema chain Odeon has revealed its new creative platform.

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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