Odeon Cinemas' Brand Creative Platform Promotes the Magic of Movies

The focus is led by four characters who represent the cinema-going experience

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In a bid to promote the elements that go into creating the magical experience of cinema-going, Europe’s largest cinema chain Odeon has revealed its new creative platform.

Building on the “We Make Movies Better” positioning, which was extended from parent company AMC in the U.S., Odeon’s pan-European creative agency Elvis has developed internal and external communications to meet the audience’s demand for escapism.

As revealed last month by Adweek, the cinema chain has adopted four brand pillars that reflect elements of how the cinema-going experience engages audiences represented by brand characters.

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