Is It Time to Hit Play on Movie Theater Ad Buys?

Cinemas are an alternative for advertisers that want to connect with cord cutters

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When the pandemic decimated cinema attendance, it took down cinema advertising too. Screenvision Entertainment Network, the company that sells movie theater space to advertisers, experienced the collateral damage.

It happened right as the company was hitting its stride. Screenvision, which serves ad impressions to about 40% of the movie theaters in the country, organically doubled its revenue and tripled its profit between 2015 and the beginning of the pandemic.

After three consecutive years of growth, the company was “entering 2020 with the largest Upfront that cinema had ever seen, and going into what was supposed to be another record-breaking year,” said Christine Martino, chief revenue officer at Screenvision.

It took nearly three years, but now that blockbuster movies are back in theaters, young adults are buying tickets.



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