Portrait of Charlene Coughlin

Charlene Coughlin

Charlene A. Coughlin is the president of TWIST Creative, Inc., a brand design agency in Cleveland, Ohio.

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Did Pepsi Make the Right Move Walking Away From the Super Bowl Halftime Show?

Voice

Breaking down the missed opportunities and benefits behind the big decision.

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I Couldn’t Help But Wonder …. Is 48 Hours The New Turnaround Time?

Voice

Creating a viral tv spot without Ryan Reynolds can be challenging, but anything is possible when brands take calculated risks.

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Breaking the Stereotype of Women as ‘Aggressive,’ Together

Performance Marketing

How to embrace women unfairly labeled aggressive.