Charlene Coughlin
Charlene A. Coughlin is the president of TWIST Creative, Inc., a brand design agency in Cleveland, Ohio.
Why Nike and Tiger Woods’ Breakup Feels Like a Cliffhanger
The end of the 27-year sports marketing partnership leaves us yearning.
A Rebrand Gone Wrong: Saying Goodbye to My eX
Twitter, once a favorite social media channel, but now a change in heart.
Do Worry Darling: Is All Press Good Press?
What the negative PR attention might mean for box office dollars.
Did Pepsi Make the Right Move Walking Away From the Super Bowl Halftime Show?
Breaking down the missed opportunities and benefits behind the big decision.
I Couldn’t Help But Wonder …. Is 48 Hours The New Turnaround Time?
Creating a viral tv spot without Ryan Reynolds can be challenging, but anything is possible when brands take calculated risks.
Breaking the Stereotype of Women as ‘Aggressive,’ Together
Performance Marketing
How to embrace women unfairly labeled aggressive.