Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Cinema chains around the world enter 2022 in a strange situation. On one hand, they have experienced nearly two years of uncertainty due to the physical restrictions placed upon them by Covid-19 and its subsequent variants, which have closed and subsequently altered the moviegoing experience. On the other, they have just witnessed the first true blockbuster smash in years with Spiderman: No Way Home becoming the first movie to cross the $1 billion mark at the global box office since the pandemic began.
Despite a boom in ad spend worldwide in 2021, according to GroupM, cinema advertising globally is not set to reach the pre-pandemic heights of $2.82
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in